Customer Relationship Management (CRM) Practice Test

The California Consumer Privacy Act (CCPA) is designed to enhance privacy rights and consumer protection for residents of California. One of the core components of the CCPA is that it grants individuals specific rights regarding their personal information held by businesses. The rights to access, correct, and delete personal information enable consumers to know what data is being collected about them, to ensure its accuracy, and to request the deletion of their data when they no longer want it to be retained by businesses. This framework empowers individuals with greater control over their personal information, allowing them not only to be informed but also to take action regarding their data. The ability to correct information is particularly important, as it helps maintain the integrity of the data held by companies. In essence, these rights help consumers manage their digital identities and promote transparency within the market. The other options mentioned do not precisely capture the essence of the rights granted by the CCPA, which focuses explicitly on the access, correction, and deletion of personal data rather than on ownership of digital identities, data transfer rights, or anonymous browsing.