What does a CRM dashboard typically display?

A CRM dashboard is designed to provide a comprehensive overview of key metrics and data related to customer interactions and relationships. This often includes information such as sales performance, customer behavior analytics, engagement levels, and feedback collected through various channels. By aggregating this data, the dashboard allows businesses to gain valuable insights into their customer relationships, identify trends, and make informed decisions to improve their strategies and enhance customer satisfaction.

The focus is on key performance indicators (KPIs) that directly reflect how the company is engaging with its customers, which is essential for effective relationship management. This centralization of customer interaction data aids in tracking the success of CRM initiatives and understanding customer needs more profoundly.

Other options, such as displaying only financial data, competitor information, or just customer complaints, do not capture the holistic view necessary for a thorough understanding of customer relationships, which is the primary goal of a CRM dashboard.