What is a common challenge in CRM adoption?

Resistance to change from employees is a prevalent challenge in CRM adoption because implementing a new system often requires employees to alter their routines, embrace new processes, and familiarize themselves with unfamiliar software. This shift can lead to discomfort or pushback, particularly if employees feel that their current methods are being disrupted without clear benefits. Additionally, if the staff is not adequately trained or if they do not see the value of the CRM system, it can invoke skepticism and resistance to its use.

Other factors that can complicate CRM adoption include increased complexity due to automation, which can overwhelm users if they are not well-prepared or if the system does not streamline their jobs. While customer engagement and acceptance of technology can help, they are not inherent challenges; rather, they are aspects that can positively influence the effectiveness of a CRM system when implemented successfully.