What is Customer Relationship Management (CRM) primarily used for?

Customer Relationship Management (CRM) is primarily utilized for managing relationships and interactions with customers. It focuses on gathering, analyzing, and utilizing customer data to improve service, enhance customer satisfaction, and streamline communication. By consolidating customer information into a unified system, businesses can personalize their interactions, anticipate customer needs, and foster loyalty. A robust CRM platform allows organizations to track customer behavior, manage sales pipelines, and engage effectively, ensuring a more tailored and efficient customer experience.

While other aspects such as finances, employee performance, and production processes are certainly important in business operations, they fall outside the core function of CRM, which is centered on enhancing customer relations and maximizing the customer experience.