Unlocking the Essentials of CRM Systems for Businesses

When we talk about Customer Relationship Management (CRM) systems, it’s easy to get lost in the jargon, isn’t it? But at their core, these systems are lifelines for businesses trying to navigate the sometimes turbulent waters of customer interactions. So, what’s the primary purpose of CRM systems in organizations? It's pretty straightforward: they’re here to assist in managing those vital customer relationships. Option B is the golden answer, but let’s unpack that a bit more, shall we?