Which approach is NOT traditionally associated with CRM systems?

The approach that is not traditionally associated with CRM systems is managing accounts receivable. CRM systems primarily focus on the relationship and interactions between a business and its customers. Their core functions include collecting customer feedback, analyzing customer data, and improving customer service, all of which aim to enhance customer satisfaction and loyalty.

While accounts receivable management is essential for the financial health of a business, it is typically handled through financial or accounting software rather than CRM systems. CRM tools are designed to help businesses understand their customer base better, streamline communications, and manage marketing efforts, rather than deal directly with financial transactions or obligations. Therefore, the management of accounts receivable is outside the traditional scope of CRM.